A. INTRODUCTION

www.alpha.com is operated by alpha retail If you have any questions or complaints, please contact us at hello@alpha.com. UAE law will govern any dispute.

B. USE OF WEBSITE

1. These Terms govern your use of the Website and Applications. By accessing them, you accept these Terms. Do not use them if you disagree.
2. These Terms do not affect your legal rights.
3. We do not serve OFAC-sanctioned countries.
4. All registration data must be accurate and updated.
5. We may modify or suspend Website access without notice.
6. Payments are accepted via Visa and MasterCard in AED.
7. We are not liable for linked third-party websites.
8. Misuse of the Website can result in denied access.
9. We may use uploaded material and disclose identities for IP/privacy rights enforcement.
10. You agree to indemnify us against any liabilities from your content or Website use.
11. We may remove your content at our discretion.

C. PURCHASE OF PRODUCTS

1. Acceptance of Orders

• Your order is an offer and not a binding contract.
• We may reject orders for stock, pricing, payment, or delivery reasons.
• Order acknowledgment is not acceptance.
• Shipment confirmation means acceptance.
• Free UAE delivery for orders above AED 250.

2. Prices

• Product prices exclude delivery charges.
• Prices may change anytime but not after order confirmation.

3. Payment Terms

• Payments must be in specified currency.
• Credit/debit card details must be accurate.
• Validation checks apply.
• Final billing currency is set by card provider.

4. Invoices

• We issue electronic invoices as required by law.

5. Delivery and Risk

• Products are delivered via our partners.
• Delivery details will be shared via email/SMS.
• Personal data used only for delivery.

6. Cancellation and Returns

• Refer to Returns & Cancellation policy.
• Full refund if returned under policy; shipping at your cost.

7. Age Requirements

• You confirm legal age for restricted products.